I led the creative charge across everything from branding and exhibit visuals to packaging and marketing materials, helping shape a museum-wide visual identity that felt cohesive, engaging, and unmistakably ours. I produced high-quality photography, product imagery, and digital assets for catalogs, e-commerce, and our BONE BOX subscription line—always with the goal of inspiring curiosity and driving real engagement. I also developed exhibit concepts like dioramas, signage, educational displays, and gift shop merchandise, working closely with teams across the museum to craft thoughtful, memorable experiences for every visitor.